Customer loyalty programs have a variety of benefits for companies. But digital-savvy customers have come to expect these programs as well as part of the modern consumer experience. Not only can loyalty programs increase sales, but they can also help collect valuable data that can be used to provide personalized experiences. Our consultants know the intricacies and specialized functionalities required by these rewards programs. Leveraging their extensive experience, the experts at 47 Degrees work to provide the best solution for each client.
In the attention economy, recognizing customers and rewarding them for their loyalty makes them feel special, and can result in greater retention, more sales, and improve brand perception. But implementing a well-executed loyalty program isn’t without its challenges.
A successful customer loyalty program takes a lot of planning. And, because every business is different, there isn’t a one-size-fits-all solution. We’re increasingly finding ourselves in the era of mass customization, not mass production.
An effective rewards program requires customer data, and the systems capable of managing and processing big data in real-time.
Various company systems and channels need to integrate in order to provide the best user experience possible, and to get the most out of a rewards program.
47 Degrees Solutions
Rather than offering generic solutions or applying some quick fix bandage, 47 Degrees provides clients with battle-tested software solutions to meet the unique needs of retail customer loyalty and rewards programs.
47 Degrees partnered with a global coffee company to build out the backend services of its awards and mobile payment systems, while implementing the company’s rewards program, making the customer experience of earning and redeeming rewards universal at all locations.
A global online betting and gambling company needed to create a platform to launch a loyalty rewards program for their betting clientele that would be based on points accumulated and allow users to advance on a tiered system of reward levels. The company enlisted the help of 47 Degrees because it required advanced expertise of reactive microservices and architectural guidance to build a platform that would provide the scalability and security it needed for its data-driven business